Google Recruitment

Google needed a bold campaign that communicated a sense of excitement and energy around their growing company. “Do more. A lot more” became the slogan that sought to draw recent graduates into potential careers with the search giant. Starting with abstract concepts like “impact” and “reach,” the resulting visual language combines Google’s primary colors with some playfully technical forms.

I created the initial concepts for this campaign direction, and along with the project team at Factor, built the visual forms and elements used throughout the printed and online materials.