Cisco Rio

To strengthen their presence at the 2016 Summer Olympics in Rio, Brazil, Cisco needed a campaign that would not only represent their brand, but also the spirit of the Olympics, and the people of Brazil.

Working closely with creative director Randy Yau, I developed the conceptual direction and visual language used for the campaign. We started with the typeface angle from the ongoing global Cisco campaign, and used it as a graphic device that would help frame the imagery. Layers of type and color completed the simple, yet flexible visual system.

studio:
Tolleson

creative team:
Steve Tolleson (creative director)
Randy Yau (creative director)

Building A Better Brazil Through Connections
Cisco Rio campaign “Building A Better Brazil Through Connections”
Cisco Rio campaign “A Proud Sponsor of the 2016 Olympic Games in Rio” #Rio2016
Cisco Rio campaign “Connect Build”
Cisco Rio campaign “#Rio2016” and “The Internet of Everything” banners
Cisco Rio bus stop poster “A Proud Sponsor of the 2016 Olympics Games in Rio” and hanging vertical banner “Connect Build”
Cisco Rio campaign: “Building A Better Brazil” horizontal banners
Cisco Rio campaign: “Public Safety Education Health”
Cisco Rio booklet example cover “Connect Build” and spread “We Believe Amazing Things Happen When You Connect the Unconnected”
Cisco Rio campaign subway billboard, “The Internet of Everything”

tags:  ⁘ brand  ⁘ campaign  ⁘ typography  ⁘ technology  ⁘ Tolleson