New Breath Foundation

Founded by community leader, youth counselor, and activist Eddy Zheng, the New Breath Foundation gives support to Asian American and Pacific Islanders affected by unjust incarceration, deportation, and violence. As a new philanthropic organization, they needed an identity that would help establish them as a source of hope, healing, and new beginnings for the community.

I developed the brand identity and guidelines for this project, and applied the identity across various promotional and marketing materials for the organization’s initial launch.